BtoB's Best Marketers: Teresa Poggenpohl, Accenture
Teresa Poggenpohl has been with global management consultancy Accenture for 26 years, starting back in the days when it was called Andersen Consulting.
View ArticleBtoB's Best Marketers: Mary Ann Fitzmaurice Reilly, American Express Co.
American Express Co.
View ArticleBtoB's Best Marketers: George Stenitzer, Tellabs Inc.
Telecom equipment manufacturer Tellabs Inc.
View ArticleBtoB's Best Marketers: Blair Christie, Cisco Systems
If 2011 was all about Cisco Systems honing its unified marketing message for the enterprise and service-provider sector, then 2012 was about finding the right agency to craft and deliver that message.
View ArticleBtoB's Best Marketers: Beth Comstock, General Electric Co.
Technology takes a back seat to its outcomes in three new commercials from General Electric Co.
View ArticleBtoB's Best Marketers: Barry Bruno, Johnson & Johnson's Ortho Clinical...
When Barry Bruno began his work with the Transfusion Medicine division of Johnson & Johnson's Ortho Clinical Diagnostics, he noticed that all the ads he saw in the category focused on functional...
View ArticleMedia Power 50: Strong ratings, multiscreen strategy enable NFL to offer...
For sheer volume, the National Football League's brand is hard to beat.
View ArticleMedia Power 50: New ad, optimization programs reflect Facebook's push to...
If Facebook's latest earnings are any indication, its flip-flops-and-T-shirts aura that's kept some b-to-b marketers at bay is giving way to that of a company serious about making money.
View ArticleMedia Power 50: Google's ongoing multiplatform development helps increase...
As untapped markets go, Google thinks b-to-b is the next frontier.
View ArticleMedia Power 50: 'Meet the Press' attracts engaged audience, major b-to-b ads
The longest-running show on television, NBC's “Meet the Press” is more than holding its own.
View ArticleBtoB's Best Marketers: Phil Clement, Aon
Aon this year upped its deal with Manchester United, clarifying its brand in the process.
View ArticleBtoB's Best Marketers: Scott Coleman, DuPont
Reality TV programs typically don't play a role in b-to-b marketing plans, but a new show introduced this month by DuPont does exactly that.
View ArticleBtoB's Best Marketers: Teresa Poggenpohl, Accenture
Stopping people in their tracks is exactly the response Teresa Poggenpohl, senior managing director-global image at Accenture, was looking for with the latest ads in its “High Performance.
View ArticleBtoB's Best Marketers: Judith Sim, Oracle Corp.
Last month, Oracle Team USA staged an amazing comeback—winning eight straight races—to capture the 34th America's Cup against challenger Emirates Team New Zealand.
View ArticleBtoB's Best Marketers: George Stenitzer, Tellabs Inc.
Detailing future cost savings isn't enough to convince IT decision-makers to make a major technology overhaul.
View ArticleBtoB's Best Marketers: Mary Ann Fitzmaurice Reilly, American Express Co.
The latest American Express OPEN television spots follow small-business owners into the trenches.
View ArticleLessons from top tech marketers: Tellabs' Stenitzer
Detailing future cost savings isn't enough to convince IT decision-makers to make a major technology overhaul.
View Article
